Founders Are the New Brand: How Content Consumption Has Evolved
It’s been 8 years of being a content marketer and even more as a writer. In that time, I've witnessed one recurring truth: content is shaped by how people consume it. And how they consume it has changed drastically. One shift I find most fascinating is this is people no longer just want to know the product, they want to know the person behind it, especially the founder. We don’t just buy into Apple; we bought into Jobs. We didn’t just admire Tesla; we followed Musk. Podcasts have accelerated this shift. It’s no coincidence that founders now regularly feature on audio shows, not just to talk about their product, but to tell their story. This desire to associate with the person behind the product is redefining branding. But this shift didn’t happen overnight. Back in 2017, when I started out as a print journalist, I could already sense people moving away from traditional content consumption. Long-form stories were losing ground. Readers wanted news in 2–3 lines: just headline...
